Check out how much Midtown Atlanta has grown in a decade

Since 2010, nearly 60 buildings have risen within a square mile of booming neighborhood


Anyone returning to Midtown for the first time in a while has probably had that surreal experience of turning a corner and seeing a new city, a high-rise wall unfurling down the street that wasn’t there before.

Midtown Alliance has lent context as to why that happens.

As part of a debriefing event last week, Midtown Alliance CEO and president Kevin Green presented an updated aerial rendering depicting what’s been built across the booming subdistrict in the past decade and what’s to come.

Across roughly one square mile, 57 buildings have delivered since 2010, with the majority of them classified by Midtown Alliance as “major” developments.

Eight of them have opened this year alone.

Buildings that have delivered since roughly 2010 (blue), with more under construction today (green), plus some other projects in the development review process (orange) now. Midtown Alliance

The groundswell of investment in the once-sleepy district shows few signs of slowing.

Another 16 projects are under construction—including skyline-altering builds like Middle Street Partners’ 1081 Juniper towers—while another 10 buildings have cleared the development review process, according to Midtown Alliance.

In pandemic-addled 2021 alone, 10 projects have come before the Midtown Development Review Committee. If built as planned, they would bring nearly 2,000 more residential units, 60,000 square feet of retail, and more than 748,000 square feet of offices.

Where the bulk of Midtown’s development has been concentrated the past decade. Midtown Alliance

To put those numbers in visual terms, Midtown Alliance color-coded buildings in a recent aerial photo and inserted approximations of where major proposals would stand.

As staggering as that visual may be, eagle-eyed observers online pointed out that it’s actually missing a few under-construction projects, such as Toll Brothers’ 36-story Momentum Midtown and Portman Holdings’ first residential tower in the city. (Labeling Selig’s curvy 1010 Midtown condos as a post-2010 delivery, and calling John Dewberry’s supposedly viable Campanile redo “under construction” could also be described as fast and loose.)

In any case, as the illustration clearly shows, Midtown is evolving at a rapid clip, and former surface parking blocks and low-rise lots have become dense urban scenes like these below, with more on the way:

One major recent project, Norfolk Southern’s two-building HQ complex on West Peachtree Street, replaced what was largely surface parking across 3.4 acres.Jonathan Phillips/Urbanize Atlanta

Most Midtown buildings seen here didn’t exist a few years ago. Jonathan Phillips/Urbanize Atlanta


DECEMBER 06, 2021

BY JOSH GREEN – Urbanize Atlanta

Link to Article

Micron chipmaker to open Atlanta center creating 500 jobs

A Micron facility.

Micron Technology, the last major U.S. maker of semiconductors for computer memory, will open a research center in Midtown Atlanta that will create about 500 jobs.

The Idaho-based company said Monday the new development will open in January 2022 and will include offices, a data center and research and development operations.

Gov. Brian Kemp touted the company’s announcement as a sign of the state’s economic strength at a time when manufacturers are facing a shortage in computer chips.

“I look forward to seeing the opportunities this creates in Atlanta,” Kemp said, “and to seeing the innovative solutions that will come from this brand new, world-class technology center.”

Micron executive Scott DeBoer said the company was drawn to Atlanta’s diverse high-tech infrastructure, which offers a way to “expand our talent pool with people who can bring different ideas, backgrounds and experiences” to the process.

It’s not immediately clear what incentives were offered to recruit the firm.

Micron recently said it would spend $150 billion over the next decade and lobbied government leaders to provide more tax breaks and incentives to ensure that the money is spent in the U.S.

It’s among the American-based tech giants that house extensive research facilities in the U.S. but outsource most of the manufacturing. Micron’s semiconductors are now built in Asia, and Bloomberg reported only 2% of memory chips are produced in the U.S.

Tech companies have rallied around a measure aiming to bring back the industry by providing $52 billion in incentives to encourage U.S. businesses to produce more semiconductors.

The measure cleared the Senate in June with support from Democrats Jon Ossoff and Raphael Warnock, but it’s stalled in the House amid a broader debate about economic incentives.

The Micron announcement comes as the nation struggles with a shortage in another type of essential computing component — semiconductors.

In October, SK Group announced plans to invest about a half-billion dollars in a manufacturing plant in Georgia where it will build components for computer chips. That plant, to be located east of Atlanta, is expected to open in 2023.

Georgia has spent decades courting high technology companies.

Randy Cardoza, who was the state’s top economic development official in parts of the 1980s and 1990s, said in a recent interview that microchip manufacturers have long been considered to be on par with car factories in terms of the state’s top targets.

”The big deals we chased in the late 80s and early 90s were microchip manufacturers,” he said. “Those were the car plants of the time.

”I wish we could have gotten one at the time now that nobody can find a chip,” he said.

Monday December 6th, 2021