Agent: Townhomes in East Lake’s new commercial hub set sales records

Ell Square is the residential component of the Hosea + 2nd project


The last facet to fill out the four corners of East Lake’s new commercial hub has been a hit with townhome buyers, according to the project’s sellers.

Atlanta homebuilder JackBilt has begun topping out the first phase of a 20-townhome venture that’s claiming the sole empty corner at Hosea + 2nd. The broader project has replaced derelict buildings and vacant lots with restaurants, offices, and a salon the past five years.

Designed by TSW Architects, the four-story townhomes are called ELL Square for “East Lake Line,” a nod to the neighborhood’s nearby borders with Oakhurst and Kirkwood.

Half of six units listed thus far under contract, with prices beginning at $635,000 for three bedrooms and three bathrooms (plus two halves) in 2,060 square feet.

On the top end, the community is notching what listing agent Allen Snow of Atlanta Fine Homes Sotheby’s International Realty calls “record sales numbers.”

How the townhomes are filling the last empty corner of Hosea + 2nd, the southwest quadrant. Courtesy of JackBilt; designs, TSW Architects

That includes a larger, three-bedroom, 2,412-square-foot home that’s set to close in November for $749,000, according to Snow.

No other townhouse in East Lake—or in next-door neighborhoods Kirkwood and East Atlanta, for that matter—has sold for more than $700,000, according to listing services records.

Snow says five townhomes in the first phase have sold or have contracts, priced from $625,000, with most in the high $600,000s to low $700,000s.

Positioned on the southwest corner, the Ell Square townhomes include garages and rooftop outdoor patios with fireplaces. A dozen will have the option for elevators. Planned communal amenities include a dog park and a central courtyard “square” with a lawn, firepit, and seating.

Planned interior aesthetics at ELL Square.Courtesy of JackBilt; designs, TSW Architects

A sample top-floor deck with fireplace.Courtesy of JackBilt; designs, TSW Architects

The first phase of 10 is under construction now, expected to finish in coming months. Renderings suggest an amalgamation of traditional and more contemporary styles that echo recent Hosea + 2nd additions.

JackBilt purchased the last undeveloped Hosea + 2nd quadrant from the owners of Fellini’s Pizza and La Fonda restaurants, Clay Harper and Mike Nelson. Those business partners had bought the four East Lake corners in 2015 from the Cousins Family Foundation, an organization that’s earned national attention for its work revitalizing East Lake since 1993.

Hosea + 2nd won the Atlanta Urban Design Commission’s Award of Excellence for contributions to the city’s urban fabric in 2017. Its tenants include restaurants Poor Hendrix, Mix’D Up Burgers, Perc Coffee Roasters, Japanese-Korean restaurant Salaryman, and the first location of Lake & Oak BBQ.

Hair salon Cameo and the offices of Purpose Built Communities, a national nonprofit founded by developer Tom Cousins and chaired by former Atlanta Mayor Shirley Franklin, round out the roster.

The last available retail space—2,300 square feet, with an 800-square-foot wraparound patio—has been claimed by Hippin’ Hops Brewery and Oyster Bar. It’s one of Georgia’s first Black-owned breweries, with another location having opened this year in East Atlanta Village.

Kitty-corner from the townhomes, the Hippin’ Hops Brewery and Oyster Bar corner space is seen under buildout in April.

Co-owner Clarence Boston previously told Urbanize Atlanta he hoped to open the second brewery in East Lake in June. That didn’t happen, but an interior buildout is underway, and the brewery’s Instagram lists the second location as “coming soon.”


SEPTEMBER 17, 2021, 8:29AM


Urbanize Atlanta

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