Fresh renderings: Midtown’s 1105 West Peachtree is changing a full city block

The latest on Google’s commitment, a Sky Plaza, condo sales, and street retail

A rendering shows new towers jutting up in front of the Midtown skyline.
An earlier rendering of the multi-tower project underway now, as seen from the south.
Selig Enterprises

Specific timelines are emerging for a multi-pronged project that’s swallowing a block of prime Midtown real estate.

Sited along one of the subdistrict’s most active development corridors, Selig Development’s $530 million 1105 West Peachtree mixed-use venture is on the rise, with major construction milestones on the horizon.

Selig’s chief development officer Steve Baile told Curbed Atlanta this week that construction of the 3.5-acre, multi-tower project is on track to wrap in the third quarter of next year.

At the end of this month, though, the ninth-floor amenity deck—aptly dubbed the “Sky Plaza”—is set to top out, Baile said.

A rendering shows how the project’s multiple towers would convene around a ninth-floor amenity deck, which will feature green space and seating.
A fresh rendering of the amenity deck, the Sky Plaza.
Selig Development

Selig also confirmed recently that Google is set to make 1105 West Peachtree its Southeast headquarters, claiming five floors of the planned 31-story office tower.

The Smith, Gambrell & Russell law firm is also taking five floors for its new offices.

Also on the docket is a 178-key Marriott Autograph Collection Epicurean Hotel that Selig reps announced in October.

“We’re currently working with our hotel partners and retail team to fine-tune the office lobby food and beverage service, which will excite Midtown residents, office workers, and visitors alike,” Baile said.

A rendering shows retail space fronted by trees beneath the glassy office tower.
A new rendering of the ground-level retail space.
Selig Development

The development, located between MARTA’s Midtown and Arts Center train stations, will also include a 64-unit luxury condo tower called 40 West 12th.

Baile said the developer has been having some luck with condo pre-sales, although he did not provide specifics.

“We are pleased with the condo sales we have had thus far,” he said. “We believe 40 West 12th is hitting on the pulse of what intown Atlanta condo buyers are looking for, and that’s a high-end product that’s understated yet refined and has access to all the great amenities the project, and Midtown as a whole, have to offer.”

Lastly, at the ground floor, expect some 25,000 square feet of retail space.

Selig has tapped Rule Joy Trammell + Rubio as the design architect and architect of record and Brasfield & Gorrie as the general contractor.

By Sean Keenan